How can I ensure that my small business will survive the transition into the next generation?
Less than one third of family businesses survive the transition from
first to second generation ownership. Of those that do, about half do
not survive the transition from second to third generation ownership.
At any given time, 40 percent of U.S. businesses are facing the
transfer of ownership issue. Founders are trying to decide what to do
with their businesses; however, the options are few.
The following is a list of options to consider:
- Close the doors.
- Sell to an outsider or employee.
- Retain ownership but hire outside management.
- Retain family ownership and management control.
There are four basic reasons why family firms fail to transfer the business successfully:
- Lack of viability of the business.
- Lack of planning.
- Little desire on the owner's part to transfer the firm.
- Reluctance of offspring to join the firm.
The primary cause for failure is the lack of planning. With the
right succession plans in place, the business, in most cases, will
remain healthy.
What's involved in succession planning for family businesses?
How do I know whether I have what it takes to run my own business?
Before starting out, list your reasons for wanting to go into
business. Some of the most common reasons for starting a business
include wanting to be self-employed, wanting financial and creative
independence, and wanting to maximize your skills and knowledge.
When determining what business is "right for you," consider what you
like to do with your time, what technical skills you have,
recommendations from others, and whether any of your hobbies or
interests are marketable. You must also decide what kind of time
commitment you're willing to make to running a business.
Then you should do research to identify the niche your business will
fill. Your research should address such questions as what services or
products you plan to sell, whether your idea fits a genuine need, what
competition exists, and how you can gain a competitive advantage. Most
importantly, can you create a demand for your business?
What should I include in a business plan?
The following outline of a typical business plan can serve as a guide that you can adapt to your specific business:
- Introduction
- Marketing
- Financial Management
- Operations
- Concluding Statement
Q: What should be included in the introduction to my business plan?
A: The introductory section of your business plan should give
a detailed description of the business and its goals, discuss its
ownership and legal structure, list the skills and experience you bring
to the business, and identify the competitive advantage your business
possesses.
Q: What should be included in the marketing section of my business plan?
A: In the marketing section, you should discuss what
products/services your business offers and the customer demand for
them. Furthermore, this section should identify your market and discuss
its size and locations. Finally, you should explain various
advertising, marketing, and pricing strategies you plan to utilize.
Q: What should be included in the financial management section of my business plan?
A: In this section, explain the source and amount of initial
equity capital. Also, develop a monthly operating budget for the first
year as well as an expected return on investment, or ROI, and monthly
cash flow for the first year. Next, provide projected income statements
and balance sheets for a two-year period, and discuss your break-even
point. Explain your personal balance sheet and method of compensation.
Discuss who will maintain your accounting records and how they will be
kept. Finally, provide "what if" statements that address alternative
approaches to any problem that may develop.
Q: What should be included in the operations section of my business plan?
A: This section explains how the business will be managed on
a day-to-day basis. It should cover hiring and personnel procedures,
insurance, lease or rent agreements. It should also account for the
equipment necessary to produce your products or services and for
production and delivery of products and services.
Q: What should be included in the concluding statement of my business plan?
A: In the ending summary statement, summarize your business
goals and objectives and express your commitment to the success of your
business. Also be specific as to how you plan to achieve your goals.
Is a home-based business right for me?
To succeed, your business must be based on something greater than a
desire to be your own boss: an honest assessment of your own
personality, an understanding of what's involved, and a lot of hard
work.
You have to be willing to plan ahead, then make improvements and
adjustments along the road. Overall, it is important that you establish
a professional environment in your home; you should even set up a
separate office in your home, if possible.
What legal requirements might affect a home-based business?
A home-based business is subject to many of the same laws and
regulations affecting other businesses. Be sure to consult an attorney
and your state department of labor to find out which laws and
regulations will affect your business. For instance, be aware of your
city's zoning regulations. Also, certain products may not be produced
in the home.
Most states outlaw home production of fireworks, drugs, poisons,
explosives, sanitary or medical products, and toys. Some states also
prohibit home-based businesses from making food, drink, or clothing.
In terms of registration and accounting requirements, you may need a
work certificate or a license from the state, a sales tax number, a
separate business telephone, and a separate business bank account.
Finally, if your business has employees, you are responsible for
withholding income and social security taxes, and for complying with
minimum wage and employee health and safety laws.
How can I avoid running into cash flow problems in my small business?
Failure to properly plan cash flow is one of the leading causes for
small business failures. Experience has shown that many small business
owners lack an understanding of basic accounting principles. Knowing
the basics will help you better manage your cash flow.
A business's monetary supply can exist either as cash on hand or in
a business checking account available to meet expenses. A sufficient
cash flow covers your business by meeting obligations (i.e., paying
bills), serving as a cushion in case of emergencies, and providing
investment capital.
The Operating Cycle
The operating cycle is the system through which cash flows, from the
purchase of inventory through the collection of accounts receivable. It
measures the flow of assets into cash. For example, your operating
cycle may begin with both cash and inventory on hand. Typically,
additional inventory is purchased on account to guarantee that you will
not deplete your stock as sales are made. Your sales will consist of
cash sales and accounts receivable - credit sales. Accounts receivable
are usually paid 30 days after the original purchase date. This applies
to both the inventory you purchase and the products you sell. When you
make payment for inventory, both cash and accounts payable are reduced.
Thirty days after the sale of your inventory, receivables are usually
collected, which increases your cash. Now your cash has completed its
flow through the operating cycle and is ready to begin again
Cash-flow analysis should show whether your daily operations
generate enough cash to meet your obligations, and how major outflows
of cash to pay your obligations relate to major inflows of cash from
sales. As a result, you can tell if inflows and outflows from your
operation combine to result in a positive cash flow or in a net drain.
Any significant changes over time will also appear.
A monthly cash-flow projection helps to identify and eliminate
deficiencies or surpluses in cash and to compare actual figures to past
months. When cash-flow deficiencies are found, business financial plans
must be altered to provide more cash. When excess cash is revealed, it
might indicate excessive borrowing or idle money that could be
invested. The objective is to develop a plan that will provide a
well-balanced cash flow.
What steps can I take to improve my business cash flow?
To achieve a positive cash flow, you must have a sound plan. Your business can increase cash reserves in a number of ways:
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Collecting receivables: Actively manage accounts receivable and quickly collect overdue accounts. Revenues are lost when a firm's collection policies are not aggressive.
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Tightening credit requirements: As credit and terms become more stringent, more customers must pay cash for their purchases, thereby increasing the cash on hand and reducing the bad-debt expense. While tightening credit is helpful in the short run, it may not be advantageous in the long run. Looser credit allows more customers the opportunity to purchase your products or services.
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Manipulating price of products: Many small businesses fail to make a profit because they erroneously price their products or services. Before setting your prices, you must understand your product's market, distribution costs, and competition. Monitor all factors that affect pricing on a regular basis and adjust as necessary.
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Taking out short-term loans: Loans from various financial institutions are often necessary for covering short-term cash-flow problems. Revolving credit lines and equity loans are common types of credit used in this situation.
- Increasing your sales: Increased sales would appear to increase cash flow. However, if large portions of your sales are made on credit, when sales increase, your accounts receivable increase, not your cash. Meanwhile, inventory is depleted and must be replaced. Because receivables usually will not be collected until 30 days after sales, a substantial increase in sales can quickly deplete your firm's cash reserves.
Should I keep a cash reserve in my small business?
You should always keep enough cash on hand to cover expenses and as an added cushion for security. Excess cash should be invested in an accessible, interest-bearing, low-risk account, such as a savings account, short-term certificate of deposit or treasury bill.